Leica have introduced their instant camera in a matte black finish. The new Leica SOFORT black, features the letters “SOFORT” on the black leatherette and a matte black finish on the rear. The compact camera combines the convenience of built-in prints with the brands signature build and photo quality. The camera is equipped with an optical viewfinder, like classic Leica´s of old, and comes with its own brand of film, available in black and white or color, but is also compatible with Fuji´s popular Instax film. The camera also boasts several built-in modes like macro, bulb, people, sports, or selfie, and will feature dedicated accessories such as cases and straps to mix and match.